Will 2015 be the year of the Community? Businesses small and large are realizing the power of speaking directly to the very people who keep them in business: their employees and their customers. Through the power of community, even the biggest brands are opening up more possibilities for customers and users to provide valuable input into the way products are created and marketed. Television programs are taking to Twitter for current events (The Good Wife) and real-time commentary (Scandal) from viewers to keep their finger on the pulse of what people want to see. And it’s paying off as more an more people are embracing the second (and sometimes) third screen while watching their favorite shows.
Community-Driven Brands Are Winning
Today, more than ever, media is driving people’s behavior – good or bad. If your business is going to be able to get and keep people’s attention more than 3 seconds, you’re going to want to have something worth their while to engage in. This is where we can learn a lesson from television. With social media, it’s no longer necessary to guess what people want. And the great thing about our access to the same tools big brands are using, every business, large or small can tap into the power of community to become the go-to resource for the people who want to be in your circle.
Blogging Power! If Your Business Website Could Talk
You may not be in the business of producing television programs or running a household brand, but you do have the power to create media that your employees, customers, members and followers would love to consume. When people come to your website, give them an experience. Yes, tell them who you are and what you do, but go the extra mile and show them there is a whole lot more to discover, and deliver on that promise through your blog.
The idea is to use your blog as your own media platform to deliver content that gets people interested in your business, your brand and your message. Then as they stay on your website longer, they will discover what else you have to offer, including your products and services. When people tell me they know they need to sell or tell more people about their products, the main reason they don’t is because they don’t want to come off as pushy or “sale-sy.” And I get it. No one wants to feel like a tricky sales person just like your potential customers don’t want to feel that when they’re on your site. The solution? It may sound a little simplified, but a real, practical solution to boosting your business and “selling without selling” is BLOGGING. And here’s why…
15 Reasons To Blog in 2015
The ABC’s of Building A Community Through Blogging. Your Blog Has The Power To:
1 – Attract your ideal customer, client or new member
2 – Explain your products and services
3 – Attract quality team members and staff
4 – Increase website visits from search engines
5 – Communicate your message and your story in more detail
6 – Grow your personal and professional brand
7 – Build your reputation over time
8 – Increase sales and revenue
9 – Position you as an authority in your niche
10 – Increase the value of your website
11 – Create your own content to share on social media
12 – Help you become a resource for people and give them a reason to come back to your website
13 – Engage your community and allow them to provide feedback or input
14 – Give your customers something to share with their friends on social media (word of mouth)
15 – Connect you with others both inside and outside your niche
Blog Your Way To An Engaged Online Community
Now that you know the power of having a blog on your website, do you see how the content that you share becomes the very media that will keep your circle of people engaged on the platform that you own? Creating your own content and sharing it through your blog are the two most important steps to building a solid foundation for sharing your products and services in a way that feels right for both you and your community. Master this and selling becomes easy because the people who connect with you are giving you permission to share useful information (what you’ll deliver through your blog content) as it relates to who you are (your brand) and what you do (your products and services). This community-based approach to sharing and communicating will be the key factor that separates a thriving business from a business that doesn’t connect and simply gets overlooked in 2015. In the Year of the Community, which one will you be?
Need Help Putting The Pieces Together?
If one of your goals this year is to keep your blog full of fresh content, join me on our upcoming #BlogFactor webinar.