Editor’s Note: I’m republishing this post since it’s still relevant for today as it was almost 2 years ago. Here’s where I answer the 3 Most Frequently Asked Questions About Blogging. Let’s dig in.
Question #1: How Do I Blog?
Blogging is simply a matter of sharing written content, images, videos or audio in what is called a “Post.” The post is stored in your website as a log, so the last post you write is the first post that is displayed. It’s very similar to writing a post on Facebook, except you’ll be posting on your website. To create a post, you would write a few lines to introduce what you want to discuss, then either add more written content or add your image, video or audio file to the post, then you would end the post with a close. If your blog is your business blog, your close might include a call to action or a question to prompt your reader to respond.
Think of your blog post as a conversation with a friend. Don’t write what you wouldn’t normally say in everyday conversation, especially if your topic is more technical or geared towards a profession that uses certain jargon or lingo. Even people with the most advanced degrees or education don’t want to have to think too hard when they’re reading or watching your content. When it comes to blogging,
If you’re blogging with WordPress, you will need to log into your Dashboard to access the blog panel. Once you log in, you will see the POSTS tab. When you click, “Add New” under that tab, you will open the window where you will create your post. Here is a snapshot of the Posts screen in WordPress.
Not too scary, right?
One of the main reasons to have a business blog is so that people can find your business website online. For that to happen, your post content has to be relevant to what people are searching for. For example, if you sell cookies, people might search for cookie shop in your city or even cookie recipes. We’ll talk more about What To Blog About later in this post. For now, let’s look at what distinguishes a good post from a not-so-good post.
The Writing of A Quality Blog: The Good, The Bad & The Naughty
- An Interesting, Relevant Title
- Content with keywords that relate to title
- A related image
- A relevant description
- At least 400 words
- Link that includes post title
Good posts are full of quality content and allows you to establish trust and credibility.
- Cute or Confusing Title
- Few relevant keywords
- No image
- No relevant description
- Less than 400 words
- Link does not include post title
Bad posts may show up in search results, but are not good enough to keep people on the site.
- Title Packed With Keywords
- Over use of keywords
- Unrelated image
- Misleading description
- Thin content
- Misleading link stuffed with keywords
Naughty posts get marked as spam and penalized by the search engine.
Regarding the length of the blog post, don’t get so hung up on that. As you get more comfortable serving your clients through your blog, you will have more than enough words to compose a great post. The reason I mention the length is to give you a good starting point. If you don’t have enough content on the page, people won’t have a reason to stick around.
Writing thin content on your blog is like saying you have a clothing store but when customers come in, you only have 2 or 3 shirts in one size only. Guess what those customers are going to do? Leave. And go to a store that has more options and more variety. That’s what your blog should be to your website visitors. Give them enough content to help them make decisions, get their questions answered, learn more or simply keep them interested. A post of 400 words is not a hard, fast rule, but it’s certainly a good one to follow. The goal, however, is to satisfy your customers – that’s the reason we’re doing this. Not to please some search engine or a Content Strategist named Lane. 🙂
Question #2: How Often Should I Blog?
This is a great question. I know you’re asking: “Who has time for all of this?” I used to wonder the same thing. But may I share a secret with you? The minute I realized that all of the time I was spending researching prospects, writing prospecting letters and going to all those not-working, I mean networking, meetings could be cut in half if I sat my happy self down and started putting quality content online for people to find me, that was it for me. I made that decision 3 years ago, and I have not turned back since. My books are full. I’m much happier from not having to rush around town to so many events. Plus I’m saving all that money I used to spend in gas and postage.
All I’m saying is this: When you realize that the business world has changed and 90% of business starts online first. And that 70% of your local customers are looking on their smart phone or tablet to find businesses in their area, you might agree with me that we all have time to blog.
Back to the question of how often to blog: Starting out, I blogged once per day for a full 3 months. Why? Because I was crazy! I think I felt the need to make up for lost time. But, the good thing is blogging once a day allowed my site to be indexed with fresh content every single day for 90 days. When I started noticing an increase in traffic and that my site was being indexed for relevant keywords, I backed off little and went to 2 days/week – except for that slump right before Thanksgiving when I got a little backlogged with client work – but we digress.
Am I suggesting you blog everyday for 90 days? No, not at all. It wouldn’t hurt, but I know that might be impossible for you if you’re just starting out and you’re still trying to make time for all of this. So I’ll say this: Make time to write at least once per week, then build up to twice a week. But do write something. Two blog posts per week are ideal and you will see your traffic pick up consistently after the first 3 to 6 months.
Question #3: What Should I Blog About?
Starting this whole blogging thing can seem overwhelming, but take heart and be of good courage. Really. When you are trying to think about what to write, consider your customers. Not Suzie’s or Mary’s customers. Your customers. What are they always asking you? What should they be asking you? Does your product come in different sizes or varieties? Write a blog post about each one. Write about common uses of your product. Do you run a service based business? Write about each of your services in a separate post. Then write 5-6 more posts that answer frequently asked questions about your services.
What Do You Think?
Do you have a business blog? How often do you blog?