Wouldn’t it be great if the only reason you cared about how many Likes your business or organization has on Facebook is because you knew those “Likes” were helping you achieve a more meaningful purpose? And wouldn’t it be great if instead of being at the mercy of all these social media platforms, you were actually in control and had a strategic purpose for using them?
What if I told you, there is a better way to use social media?
It’s Time For The Freshtake On Your Social Media Marketing
As you know, the only thing that is constant about being online is Change. So how does a business keep up with the ever-changing nature of marketing on the internet? It’s simple. Be relevant. And not just relevant in general, by trying to be all things to all people, but be specifically relevant to your customers. That’s what separates a successful online platform that is making your money from one that ends up costing your tons of time and resources. And that’s where we can help you.
Marketing With Social Media Just Got Easier.
With a fresh perspective, we help you overcome the “technical difficulties” of marketing online by setting up your website, email marketing and social media platforms to work seamlessly together for maximum engagement and long term results.
The key to putting social media to work FOR you and not against you is simple…no really, it’s about keeping things as simple as possible. Not every business needs to be on every single social media platform, and you definitely don’t want to feel like you have to be on social media every single minute of the day. This is why it’s important to have a plan of action for how your business will use social media.
When you work with us, we help you create a winning strategy that outlines what, when and how to use social media as a tool to grow your business, expand your reach, share your message or engage your community. We also help you build the platform – your website equipped with a blog and email marketing system – so you can stay connected with the people you serve through business.
Our Mission Is To Help You Take Charge of Your Web & Social Presence…Own It!
We empower you to create captivating content that will serve 3 core objectives:
- Help you make meaningful connections with your clients and/or supporters,
- Increase brand awareness and exposure, and
- Activate your strategic social media plan for making more money online.
We will accomplish this mission by building a solid own-line platform for your business/organization that connects you with the right people, using the right channels, including your website, blog and other social media, which will put you right on track towards reaching your online sales, marketing and outreach goals.
Join The Own Your Social Challenge
Owning Your Social means taking ownership of your role as a content producer & vowing to never, ever share more content on someone else’s social media platform than you share on your own…Ever!
If you are trying to put social media to work for your business or organization, but just aren’t seeing the results or if you’re just starting out and want to make sure you’re heading in the right direction, I invite you to join the Own Your Social challenge. Simply click on the of the links below to learn more about our services for helping you build a your Own-line Platform and put you on the path to success with social media and online marketing.
Meet Lane Jones, Owner & Content Strategist
Hi, I’m Lane Jones, wife, technology geek, coffee lover and content strategist. My specialty is working with small businesses to put the pieces together when it comes to marketing online. With 3 not-so-secret weapons – Your Blog, Social Media & Email Newsletter – I work with your company to use simple, proven internet marketing strategies to help you attract better clients and make more money online. When you hire me as your content strategist, I’ll work along with you to determine the right look and feel for the content and design of your website and social media channels. I’ll also help you integrate email into the mix so you can keep in touch with all the new customers you’ll be getting once your website is working for you and not against you.
Experience is an excellent teacher. I have expanded, managed, and increased profitability of business units in both corporate and nonprofit arenas for over 11 years prior to establishing Freshtake On Content. Because I live for data and analytics (my brain loves numbers), my focus is on getting you more customers and making you more money. Spreadsheets and web analytics are my BFF’s. If it doesn’t make you money, I won’t suggest it. It’s that simple.
Allow me to help you create a solid online presence for your business.
“Lane Jones is truly the writer and website creator extraordinaire! Caryn Byrd and I asked her to create a new website for Senior Care Management Associates, LLC. She took some of our existing website material and added many new and distinctive features, including video clips created by Peter Goswick, and our new website was born!! She listened carefully to our ideas and then significantly improved on them. Just go to our website to see. Thanks, Lane, for all of your creativity and hard work. – Bill Crittenden”