On the road to owning your social and building your Own-Line Platform, there is a cardinal rule that must never be broken: Be yourself.
No matter what kind of company you’re running, and no matter how big your brand, you simply won’t make it by copying someone else. To help you remember this all important Rule of Engagement, here’s a quote from the late Judy Garland (also remembered as Dorothy from the Wizard of Oz story.)
“Always be a first rate version of yourself and not a second rate version of someone else.”
Image courtesy of Wikipedia Commons