Brand Consistency, Part 2: Make Your User Names Consistent
Yesterday we talked about how it is important to have a consistent, cohesive branded look across all of your social media channels. Consistency is what creates a lasting impression with your potential customers and leads to higher conversions. Most of the social media channels allow you to customize your pages with graphics as well as by setting a user name or unique URL that links to your social media channel via a web browser. Today, we are going to talk about how to set your user name on the more popular social media channels. Facebook, YouTube, Pinterest, LinkedIn and Twitter allow you to customize your username to make it easy to share the links to your pages.
First, here are some helpful things to know when setting your User Name and URL for your social media pages:
- Choose one user name that you will use on all platforms.
- Choose a user name that is similar to your business name. Since User Names typically don’t have spaces and are limited to the number of characters you can use, your full business name may not be an option. Choose something that makes sense to your customers and potential customers. Is there a keyword that your customers use to find your business? If you do decide to use your business name, keep in mind that the harder it is to spell, the less chances of people being able to find you.
- If you are the face and main contact person for your company, feel free to use your own name. Since we are talking about social media, people relate to people just as much if not more than brand names.
- Keep it brief and simple. Most usernames can only be 15-20 characters, so choose something simple.
- Facebook and YouTube have a limit to how many times you can change your username. Choose a name that you will be happy with and that will make sense in years to come.
Setting Your User Name on Facebook
Side Note: Did you notice? Facebook now allows you to change your username once. This was not the case just 3 weeks ago. Prior to June 29th, you could not change your username after you had already set it. Since Facebook has a limit (and so does YouTube), I would wait until you are sure about the user name before you set it. Once it’s set, you’ll be able to give people a “clean” URL to your page that looks like this: Facebook.com/YourUserName – much cleaner than all those numbers and dashes that are used when you first create your page.
Setting Your Twitter User Name
Your Twitter username will also be used as your Twitter handle, so keep it short, no more than 15 characters to be exact. Get more information about setting your username from Twitter’s Help Center. Or just follow the diagram below.
How To Set Your YouTube User Name
Do you YouTube? If so, you can find your username settings by editing your channel. Hint: I used the same background from Twitter page for my YouTube profile @1280 x 820 dimensions. (See yesterday’s post on why you need consistent graphics)
Note: Unlike Facebook, YouTube does not allow you to change your username at all – Something I hope they will change in the future, since I am one of the many who would like to change my username. Right now it’s set at CopywritingLane instead of ContentWithLane like my other profiles. So learn a lesson from my mistake here: Wait until you are 100% sure of what you want your profile name/username to be before you set it on YouTube.
Setting Your User Name On LinkedIn
Your LinkedIn username settings can be found near the bottom of your profile. Remember when you share the link to your LinkedIn page to include the “in” subdirectory in the URL. So instead of [http://www.linkedin.com/YourUserName], the link to your page will be [http://www.LinkedIn.com/in/YourUserName]. Otherwise, the link won’t work and people won’t be able to find you.
Your Pinterest User Name
What About Your Google Plus? User Name
Want to set a user name for Google Plus? Well, it appears that Google is a slow mover in the username customization department. Currently, you can’t even set one. So I found a cheat: GPlus.to. This website allows you to shorten your Google+ ID and turns it into a more manageable link. So my Google+ ID went from 105211614422266355102 to GPlus.to/ContentWithLane. At some point, Google will get with the program on this one. I have every bit of faith that they will come around soon. Google, if you’re listening, we sure could use custom User Names for our Google Plus and YouTube pages. Thanks!
I like the ability to customize my username and URL’s to all of my pages. It’s so much easier to use one name instead of trying to keep track of 10 or 20 different links. Plus it makes it easy for people to find me.
Do you have consistency across your social media channels? Share your links to your pages on our Facebook page at: Facebook.com/ContentWithLane[block] [/block] [block]
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